Performance marketer for EdTech & SaaS. I turn ad spend into qualified leads and revenue. I lead a 6-member team and own paid acquisition end to end across Meta, Google, LinkedIn, X and ChatGPT Ads.
Strategy, budgets, creatives, tracking and reporting with one owner accountable for the result.
ROAS, CPA, qualified leads and revenue decide what scales. Likes and followers don't.
I lead 6 people and use Claude to automate the repetitive analysis and reporting.
Real before and after values from my campaigns, drawn to scale. Client names and spend are left out.
I measure every campaign by ROAS, CPA, qualified leads and revenue. Likes and followers are not the goal.
Client data is confidential, so dashboards and ad account screenshots are not shown here. I'm happy to walk through campaign structure, testing and reporting in detail during an interview.
I run digital marketing for clients including Finytive, Tickora and TVuvido, from brand awareness and customer acquisition through to qualified leads and revenue.
For UniqNextGen the brief was sales. We looked past likes and follower counts and optimised for revenue, which took ROAS and ROI to 5X and brought cost per acquisition down sharply.
Scaled the Uniq Technologies YouTube channel from 1,000 to over 100,000 subscribers through content strategy, audience analysis and consistent optimisation.
Took a site from around rank 100 to the top three in two months, and moved 100+ target keywords and pages toward Google's first two pages with structured SEO and content.
As a Junior Performance Marketing Executive I ran budgets of up to ₹5 lakh a month and focused on lead quality and revenue metrics over reach.
Account-focused campaigns that reach decision makers by role, industry and company size, and turn that attention into pipeline.
I built Claude workflows that automate campaign analysis, reporting and insight generation, so the team spends less time on spreadsheets and decides faster. We also run ChatGPT Ads.
The same loop on every account I run, small test budget or full-scale spend.
Goal, target CPL or ROAS, channel mix and budget split.
Tracking checked, structure built, creatives live.
Hooks, audiences and offers tested against each other.
Budget moves to winners, losers get cut fast.
Clear numbers for leadership, automated with Claude and Power BI.
A plan for the first three months as your Performance Marketing Manager or Growth Marketing Lead.
Both issued through Google Skillshop and valid until June 2027.
Issued Jun 2026 · Expires Jun 2027
Credential ID 186067973
Issued Jun 2026 · Expires Jun 2027
Credential ID 186086881
Ran social media for the agency and its clients. The job went beyond posting: I studied each client's customers and used content to market to them.
Performance Marketing Manager or Growth Marketing Lead roles.
Immediately.
Chennai, Trivandrum or Bangalore.
EdTech, Education and SaaS, across both B2C lead generation and B2B campaigns.
Meta Ads, Google Ads (Search, Performance Max, Display, YouTube), LinkedIn Ads, X Ads and ChatGPT Ads, plus SEO, AEO and GEO.
Yes. I lead a 6-member digital marketing team across performance marketing, SEO, AEO, GEO and content.
Yes. I started in design and video with Photoshop, Illustrator, Premiere Pro and After Effects, and I run a creative testing framework for hooks, angles and formats.
By ROAS, CPA, qualified leads and revenue. Reach and likes only matter when they lead to those.
Client data is confidential. I can walk through campaign structure, testing and reporting in detail during an interview.
